A corporate event, Porsches and religion do mix


If you intend to hold a charity fund raising event this year, why not take a leaf out of the Vatican’s book?

It would seem that holding a corporate event at a famous location will attract wealthy paying guests even if not held at a celebratory time of year.

Shortly after His Holiness, Pope Francis* was elected in 2013, he said he wanted a ‘poor church for the poor’. Recently Pope Francis, and some of his advisers, were able to gain mass interest in the Sistine Chapel and some additional funds for their charity work by generously agreeing to a corporate event arrangement.

In an article published in the Australian Financial Review  18 October last year, Nick Squires of The Telegraph  newspaper from London, UK suggested that Pope Francis allowed the Sistine Chapel in Rome to be hired by Porsche, the German vehicle manufacturer, to entertain high-paying tourists.

According to Mr Squires, a magnificent concert with local choir was held in the Sistine Chapel for the Porsche Travel Club with 40 guests. The visitors enjoyed a gala dinner beneath ceiling frescos painted by Michaelangelo and others by Raphael. The proceeds from the one-off corporate event in the Sistine Chapel went to the Pope’s favourite Catholic charities for the poor and the homeless.

Concerts have been held in the Sistine Chapel before but for private church audiences, held in honour of religious figures.  The article on the Sistine chapel for hire is attached.


Following the resignation of Pope Benedict XVI in February 2013, Cardinal Jorge Mario Bergoglio was elected as the new Pope in March 2013. Jorge Bergoglio was ordained as a Roman Catholic priest in December 1969. In 2013, he chose the name ‘Francis’ as his papal name in honour of Saint Francis of Assisi.

This article was written 02 April 2015, Canberra.