WOMEN IN THE MEDIA IN CANBERRA (WIM CANBERRA) ARE A-TWITTER.
The Canberra office of WIM* held a practical workshop last month to help women working in the media discover their own Twitter voices. This interactive session was presented by Flip Prior in association with the NSW office of WIM. The session was chaired by political journalist Karen Middleton at the National Press Club in Barton, Canberra^.
These two media professionals share a Western Australian (W.A.) media connection:
- Flip Prior was a journalist for the Kalgoorlie Miner in regional W.A. before heading to the Kimberley and Pilbara regions with The West Australian. She is now the Partnership Manager – News and Government – for Twitter Australia. See http://www.walkleys.com/storyology/speakers-2014/flip-prior/ Find her on Twitter @FlipPrior.
- Karen Middleton covers federal politics from the Canberra Press Gallery. She has worked with national, and state-based, newspapers including The West Australian.
See http://www.crikey.com.au/2015/04/14/media-briefs-middleton-bows-out-cba-exec-sues-capote-on-the-small-screen/ Find her on Twitter @KarenMiddleton.
The hour-long Twitter training session attracted 30 women and was fast-paced. It was a tall order to fit in so much information during a lunch-break. However Flip Prior gave it her best and provided tips for developing an authentic personal brand, and ideas on how to enhance content for building communities. She said the name of the game was to ‘build trust and followers’ using Twitter feeds.
Flip also provided some safety tools and methods to stay safe and confident when using Twitter. One press of the ‘mute’ button (just like activating the SPAM filter for emails) and those nasty emails won’t reach you. “All gone”, she said.
In essence, the session covered the Twitter basics to get a new user started. The list to action provided by WIM CANBERRA was comprehensive:
- Photo uploads and tagging to increase reach
- Account analytics – understanding impressions, engagement and reach
- Video (in-app, upload and longer pieces)
- Periscope for news
- Periscope interviews/Questions and Answers
- Live tweeting
- Content best practice tips
- How to set up and use lists
- How to monitor Twitter using Tweetdeck and filters
- Account security; and
- Verification of the “blue tick”.
Given that some who attended the session work for federal government departments – their ability to use Twitter tips in the workplace is limited. Many government departments refuse to permit mobile phones into the workplace due to security measures. The use of social media at work is limited to ‘authorised personnel only’.
However, government agency risk mitigation measures do not to prevent a new Twitter account holder from accessing a personally-established Twitter account at home. Like many Twitterers in Canberra, these tech-savvy operators are free to tweet during personal time to express their individual opinions.
*Women in the Media in the Canberra (WIM CANBERRA) is a networking and mentoring initiative of the Media Entertainment and Arts Alliance (MEAA).
Thank you to Seira Aikins (firstname.lastname@example.org) for arranging the Canberra WIM event.
^National Press Club of Australia: 16 National Circuit in Barton, Canberra 2600.
Friday, 21 August 2015 from 12:30 PM to 1:30 PM (AEST).
Text and photographs copyright Fiona Rothchilds 2015 other than acknowledged sources.
Uploaded 29 September 2015, Sydney.